My name is Florence Hart. I’m the co-founder and creative director of SQSP, a quarterly magazine that provides insight into the psychology of fashion.

I’m currently available for consulting engagements.

A woman with short hair, wearing a white dress, leaning against a textured wall with eyes closed, in a peaceful pose.

I’m based in Berlin, but most likely in the window seat of an airplane right now.

After graduating with a degree in fashion design, I spent several years creating collections for prominent houses. Over time, I became more fascinated with the wearer than the clothes themselves and returned to university to earn an additional degree in human psychology.

SQSP

A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.

Emerging Markets

I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.

Color Forecasting

I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.

A person with short red hair sitting on the ground in front of a beige concrete wall, wearing a loose white dress with long sleeves.

Today, I consult for a variety of international brands and am a frequent lecturer at conferences and continuing education programs. I’m also writing a book on the psychology of color, to be published next year.

A woman with short auburn hair, wearing a black wrap dress, standing against a concrete wall, looking at the camera with a neutral expression.

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Clothing by Lauren Winter & CUERO&MØR